2025小学英语“英语广告创意设计”测试卷（含答案）

2025 “ ” 小学英语 英语广告创意设计 测试卷（含答案） 一、单项选择题（共10 题，每题2 分） 1. What is the main purpose of an advertisement? A. To tell a story B. To sell products or ideas C. To teach grammar D. To play games 2. Which word best describes a "slogan"? A. Long paragraph B. Short catchy phrase C. Scientific report D. Math formula 3. In an ad for a toy, words like "exciting" and "fun" are used to: A. Make it boring B. Describe its color C. Create positive feelings D. List the price 4. What does "target audience" mean in advertising? A. People who dislike ads B. The group the ad is trying to reach C. A shooting game D. Ad designers 5. Which is NOT a common place to see advertisements? A. Textbooks B. TV commercials C. Billboards D. Websites 6. "Buy one, get one free!" is an example of: A. A question B. A special offer C. A warning D. A joke 7. Bright colors in a candy ad are mainly used to: A. Save printing cost B. Attract children’s attention C. Show nutrition facts D. Make it look serious 8. What should a good ad design include? A. Clear message and attractive visuals B. Complicated instructions C. Small hidden text D. Only black and white 9. Which phrase might appear in a pet food ad? A. "For heavy machinery" B. "Healthy and delicious for your dog" C. "Learn algebra fast" D. "Weather forecast today" 10. Why do ads use pictures or videos? A. To take up space B. To help people understand quickly C. To make it harder to read D. To avoid using words 二、多项选择题（共10 题，每题2 分） 1. Which THREE are important in ad design? A. Clear target audience B. Boring colors C. Strong slogan D. Confusing message E. Eye-catching images 2. Select TWO elements that make a slogan memorable. A. Very long sentences B. Rhyme or rhythm C. Hard vocabulary D. Simple and catchy words 3. Which TWO are common advertising techniques? A. Using testimonials (e.g., "Kids love it!") B. Hiding the product name C. Offering discounts D. Making the font tiny 4. Choose THREE places where you might find ads. A. On school desks B. Social media apps C. Sports stadiums D. Inside bananas E. Public buses 5. Which TWO should be considered when designing an ad for children? A. Complex legal terms B. Bright colors and cartoons C. Small print only D. Fun and simple language 6. Select THREE purposes of advertising. A. To confuse customers B. To promote a product C. To increase awareness D. To reduce sales E. To build brand image 7. Which TWO are ethical practices in advertising? A. Telling lies about the product B. Being honest and truthful C. Targeting appropriate audiences D. Using scary images for kids 8. Choose THREE key parts of a print ad. A. Headline B. Slogan C. Blank space only D. Contact information E. Visual image 9. Which TWO words might describe a good ad? A. Creative B. Invisible C. Persuasive D. Forgettable 10. Select THREE things that make an ad effective. A. Clear call-to-action (e.g., "Buy now!") B. Mismatched colors C. Relevant product information D. Blurry pictures E. Emotional appeal 三、判断题（共10 题，每题2 分） 1. All advertisements must tell the complete truth. (True/False) 2. A target audience for a video game ad could be teenagers. (True/False) 3. Using dark colors only is the best way to design a toy ad. (True/False) 4. "Just Do It" is an example of a slogan. (True/False) 5. Ads always need to use long paragraphs to explain products. (True/False) 6. A logo is a visual symbol representing a brand. (True/False) 7. Advertisements cannot appear on the internet. (True/False) 8. Children should be the target audience for car insurance ads. (True/False) 9. A call-to-action tells people what to do next (e.g., "Visit our website"). (True/False) 10. Good ads never use pictures or videos. (True/False) 四、简答题（共4 题，每题5 分） 1. Imagine you are designing a poster for a new fruit juice. Write a simple English slogan (5-7 words) and describe one visual element you would use (e.g., color, image). Example keywords: fresh, healthy, tasty 2. Why is it important for an advertisement to know its target audience? Explain in 1-2 sentences. 3. Design a basic storyboard for a 10-second video ad about a new pencil. Describe two scenes (what the viewer sees). Example: Scene 1 – A child smiling while drawing; Scene 2 – Close-up of the pencil writing smoothly. 4. If you saw an ad claiming "This toy makes you fly!", what should you think about? (Give one critical question) 答案 一、单项选择题：1.B 2.B 3.C 4.B 5.A 6.B 7.B 8.A 9.B 10.B 二、多项选择题：1.ACE 2.BD 3.AC 4.BCE 5.BD 6.BCE 7.BC 8.ABE 9.AC 10.ACE 三、判断题：1.False 2.True 3.False 4.True 5.False 6.True 7.False 8.False 9.True 10.False 四、简答题（参考答案）： 1. Slogan: "Fresh Juice, Happy You!" Visual: Bright orange color and picture of smiling sun. 2. So the ad can use the right language, images, and offers that interest those people. 3. Scene 1: Child struggling with broken pencil. Scene 2: Child drawing easily with new pencil, smiling. 4. "Is this true and safe?" or "Can a toy really do that?"