2025小学英语“英语广告文案”测试卷（含答案）

2025 “ ” 小学英语 英语广告文案 测试卷（含答案） 一、单项选择题（共10 题，每题2 分） 1. What is the main purpose of an advertisement? A. To tell a story B. To sell a product or idea C. To teach grammar D. To describe nature 2. Which phrase is commonly used in ads to attract attention? A. "See you tomorrow" B. "Hurry up! Limited time offer!" C. "How are you?" D. "The sky is blue" 3. What does "Buy one, get one free!" mean? A. Pay for two items B. Get a discount on one item C. Buy one item and receive another free D. Return an item for free 4. Which word best describes an effective slogan? A. Boring B. Confusing C. Memorable D. Long 5. "Fresh and tasty!" describes the ______ of a food product. A. price B. size C. quality D. location 6. What should an ad for a toy include to appeal to children? A. Complex instructions B. Bright colors and fun images C. Scientific facts D. Black-and-white photos 7. "Snap, Crackle, Pop!" is a slogan for: A. A cleaning product B. Breakfast cereal C. A car D. A book 8. Which sentence is a call to action? A. "The park is large." B. "Visit our store today!" C. "Cats like to sleep." D. "It might rain later." 9. An ad for a pet store should emphasize: A. Fast cars B. Cute animals C. Expensive jewelry D. Computer games 10. "Save 50%!" means: A. Pay full price B. Pay half price C. Pay double price D. Get a free gift 二、多项选择题（共10 题，每题2 分） 11. Which elements make an ad attractive? (Choose two) A. Blurry pictures B. Bright colors C. Small, hard-to-read text D. Catchy music (if video/audio) 12. What should a good advertisement include? (Choose two) A. The product’s name B. A random poem C. Contact information D. A math problem 13. Which phrases are common in ads? (Choose two) A. "Brush your teeth." B. "Limited stock!" C. "Do your homework." D. "Sale ends soon!" 14. What might an ice cream ad show? (Choose two) A. People shivering in cold B. Happy children eating ice cream C. Bright sunshine D. Snowstorms 15. Which slogans rhyme? (Choose two) A. "Just do it." B. "Finger-lickin’ good!" C. "I’m lovin’ it." D. "Snap, Crackle, Pop!" 16. What helps persuade people in ads? (Choose two) A. False information B. Special offers C. Customer testimonials D. Blurry images 17. Which are examples of persuasive language? (Choose two) A. "Maybe you could try…" B. "Don’t miss out!" C. "This is the best!" D. "It might be okay." 18. An ad for a school might highlight: (Choose two) A. Friendly teachers B. A new video game C. Fun activities D. Expensive fees 19. What makes a slogan effective? (Choose two) A. Being very long B. Easy to remember C. Related to the product D. Using difficult words 20. Which are important for an online ad? (Choose two) A. Broken links B. Clear "Click here" button C. Simple language D. Tiny, unclear images 三、判断题（共10 题，每题2 分） 21. Ads always tell the complete truth about a product. (T/F) 22. Slogans are short phrases used to make ads memorable. (T/F) 23. Using dark colors only is best for children’s toy ads. (T/F) 24. "Call now!" is an example of a call to action. (T/F) 25. Ads never use pictures or images. (T/F) 26. The target audience is the group of people the ad is trying to reach. (T/F) 27. "Free gift inside!" is a common advertising phrase. (T/F) 28. All ads are for selling products; none are for ideas or events. (T/F) 29. A good ad should confuse the audience. (T/F) 30. Testimonials from customers can make an ad more believable. (T/F) 四、简答题（共4 题，每题5 分） 31. Write a simple slogan for a new brand of fruit juice. ___________________________________________________________ ___________________________________________________________ 32. Name two things an advertisement for a bicycle should show or mention. ___________________________________________________________ ___________________________________________________________ 33. Why do ads often use exclamation marks (!)? ___________________________________________________________ ___________________________________________________________ 34. What is one difference between an ad for toys and an ad for books? ___________________________________________________________ ___________________________________________________________ 答案 1. B 2. B 3. C 4. C 5. C 6. B 7. B 8. B 9. B 10. B 11. B,D 12. A,C 13. B,D 14. B,C 15. B,D 16. B,C 17. B,C 18. A,C 19. B,C 20. B,C 21. F 22. T 23. F 24. T 25. F 26. T 27. T 28. F 29. F 30. T 31. (Example) "Sip the Sunshine!" / "Juicy and Sweet!" 32. (Example) Safety features / Fun colors / Speed / Durability 33. To show excitement, urgency, or importance. 34. (Example) Toy ads use more bright colors; book ads focus on stories/learning.